Charitea

brand design + photography + packaging

SUBJECT

Associate a brand of tea with a moment of reading thanks to to a brand partnership with a publishing house. Working on a range, the packaging must give an unprecedented reading experience, between pack, book, game around the manipulation of text, content and container.

CONCEPT

We have chosen Charitea for its actions around the world, which we have highlighted in the selection of teas as well as in a leaflet inside the packaging. The booklet chosen in relation to the countries makes it possible to give the reader the desire to discover the complete book. You can insert the booklets in a library and thus store the fourteen flavors of the range.

typography

patron

packaging

packaging

packaging

photos