L'Epicurien

brand design + typography + motion design

SUBJECT

L'Épicurien is a delicatessen in the neighborhood that opens in Aix-en-Provence. This grocery store offers a selection of beautiful products, well produced. You will find books, flowers, a grocery store and a cellar and some household items. He wants to have an authentic brand image but in line with what we can see today.

CONCEPT

Epicurien takes its name from epicureanism which is a philosophical trend that taught in a place called Garden. One of the philosophers present to write the first herbarium which contained a plant disappeared today that I decided to reuse to create the lianas present in the visual identity.

logotype

logotype

colors

typography

paperkit

paperkit

tote-bag