Noir

brand design + typography + photography + editorial design + communication

SUBJECT

We had to create a "concept store" name Noir. This concept store must have a special concept that differ from other store. We had to make the entire paperkit and a catalog of what the store sell. I decided to create a restaurant inside as well.

CONCEPT

Noir play on the bright side and the dark side of the light. The all store is in the dark with spot that only bright certain object. Those objects are choose by the time of the day. The day is divided by 4 part and each part sell a certain type of object. The logo will change to indicate wich part of the day we are by turning the black dot, by a blank space. This blank space indicate the "phase". The restaurant sell as well different thing depending on the current phase.

logotype

logotype

colors

typography

paperkit

paperkit

paperkit

paperkit

store map

support

signage

catalog

catalog

catalog

catalog

restaurant

restaurant

posters